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Why Advertise with Us?
Affinity
Marketing
The fundraisingbuddy
website is a unique Australian site of
more than 500 pages and 4500 links of specialised
information and helpful hints. It
is the one-stop-shop for
those community groups, individuals and businesses that have an affinity
with its purpose.
Who else is interested in the products and services to be found
at fundraisingbuddy: - 700,000 community groups, schools and non-profits throughout Australia.
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580,000 plus people working in non-profit and community groups, an industry that contributes $23 billion to Australia's G.D.P.
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2.3 million volunteers assisting charities, and other non-profit group's.
- 75% of Australian households that have some measure of affiliation with a club, association, charity or other community-based group
- 4.5 million Australians who have financially supported a welfare organisation or other community group.
- 40,000 entities registered as tax-exempt community organisations.
- The Australian schools who fundraise over $100million annually and are looking to substantially increase that figure.
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Advertise in our
Fundraising Resources
Page
Fundraising trends
include:
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A shift towards structured and
planned fundraising practices among grass roots community
organisations, clubs, P & C's and local charities.
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More private schools, colleges and
universities setting up a dedicated fundraising office within their
administrative structure.
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National and well established
charities continually on the lookout to improve their fundraising
practices in the face of the increasing gap between service demand
and the cost of community services.
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Businesses replacing chequebook
philanthropy with partnerships among non-profits.
Krispy Kreme fundraising.
John McWilliams from Krispy Kreme Doughnuts estimated
that over $6 million has been raised for charities / non-profits
through their fundraising product. Fifty Victorian schools recently
signed up to take part in their next fundraising program.
$50,000 raised in a
couple of weeks.
A large Australian boys school raised $50,000 through
the sale of it's own brand of clean-skin wine.
Advertise
in CorporateAssist.™
"You can tell a company by
the company it keeps". Recent consumer polls confirm that consumers respond positively to corporate philanthropy.
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75 percent of consumers would prefer to make a purchase from a business that supported a charity.
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50 percent would be prepared to switch brands.
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85 percent urged the business community to promote their involvement with charities and the wider community.
- The corporate citizenship of Australian businesses has for too long been kept out of the public eye. Other corporate headline grabbers have tended to dominate the media.
- Businesses that fail to alert consumers to their corporate good works are passing up on the chance to enhance their market share and to cement their reputation in the wider community.
(Sources: Brisbane Courier Mail Saturday 11th October 2003 pg. 75 – Älms Inc.”Anthony Marx.
“Cause Related Marketing “A workshop presented at the Bardon Centre, Brisbane, 15th June 2001 - Cavill & Co.)
Coast Mayor's
amazing gift to charity.
Joe Natoli Mayor on Queensland Sunshine Coast put
80 artworks from his private collection under the hammer in a
charity auction in support of a local children's therapy centre.
Amy Remeikis Sunshine Coast Daily 17th June 2006 p1
Charity begins at
the office.
Across Australia a growing number of
companies are offering employees the chance to be good Samaritans,
and often while they are being paid. Bosses list these reasons: A
culture of altruism helps attract and retain staff; it's good PR; it
balances work-life commitments of employees.
Australian Financial Review 9th July 2004 p18
Charities find
common cause in corporate world.
"... younger employees are increasing
looking for meaning or significance from their work, and corporate
see promoting donations and voluntary work as a way of creating a
unified work culture".
The Australian 14th July 2004 p24
What are some of the other emerging issues and developments that provide compelling evidence as to why we should advertise at FundraisingBuddy. - Generation Xs (22-42 year olds). They are interested in overseas study and exchange opportunities, sport, community development.
- Baby Boomers (43-60 year olds), who are interested in the future education of their grandchildren, the intergenerational wealth transfer from their own parents.
- Tweens (7-14 year olds), the group that is emerging as a growing force in family purchasing/consumer decisions.
- Nesters (50% of 18-29 year olds still living at home), interested in community issues, education and sport.
- 2.5 million Australian households that have home internet access.
- Changes in federal government policy and direction which encourage philanthropy.
- Governments increasingly entering into formal arrangements NGO's for the delivery of social services.
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Marketing Plan
FundraisingBuddy website's structure, content and
appearance, have resulted from considerable market evaluation and
forecasting. The plan assists advertisers reach their target market. It
includes:
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Marketing Objectives
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Marketing Strategies
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Marketing Channels
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