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undraising and the Internet. It can work for you too!
When Greenpeace International placed a
web-cam on the inside of a pipe, which was discharging material into the
marine environment, online donations through their linked website, skyrocketed.
Internet usage statistics are impressive
and underline its fundraising potential for the non-profit sector:
- 135 million people have access to the internet.
1 billion users are projected by 2005. 1 in 5 internet users
purchase online. e-mail marketing is valued at $31 billion
- A Hospital Foundation simulcast its annual
telethon via a special web page. $1M was raised and 2000 hits recorded
in 48 hours.
- “Designers
Do Denim.” Belgium’s top 50 designers got together and Do Denim,
a fund and awareness raising online auction for AIDS.
- Community groups and charities using Facebook and
Twitter find the following strategies helpful:
- Blog to optimise search engine interest.
- Put posts on Facebook and Twitter.
- Show a rotating feed of this same information
on your website.
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